“La Belle et la Bete” Disney Capsule Collection Launch

The Walt Disney Company

The well-known “Be our guest” sign glowed with neon and lured young guests to enter the magic castle of Beauty and the Beast. This was a fashion backstage experience: everyone was invited to be part of a magical runway show arranged just before the start of the collection launch.
To help the children explore the world of fashion, we turned the drawings made by professional fashion illustrators into costumes and sets. Boys and girls walked the catwalk to the cheering and applause of their parents, strutting against the backdrop depicting Beauty and the Beast, the inspirational characters of the new Disney Capsule Collection.