To the launch of the first children’s educational TV channel, we arranged a party of intelligence and wit. It started off with a number of intellectual games where guests solved crosswords, did geographic puzzles, nailed the Rubik’s cube, assembled geometric brain-twisters and in between enjoyed eating donuts and taking pictures against an interactive press wall. After all the fun and introductions, some serious studying began: the guests were invited to take part in lessons of music, art, and chemistry to demonstrate their talents and knowledge on every subject. The highlight of the evening, of course, was the long-awaited launch of the O! TV channel. With the help of a giant button and the efforts of all those present, the first children’s educational program burst into the air of Russian broadcasting.